It’s been barely four months since Milk announced the launch of its rating app, Oink, but the Kevin Rose backed startup is already closing the doors on its first launch, according to an announcement posted on the site.
“We started Milk Inc. (the company behind Oink) to rapidly build and test out new ideas. Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts.”
While Oink certainly didn’t have a seat in the chairs reserved for tech media darlings, it wasn’t performing miserably either. In December, as TNW notes, Rose stated that the app had 40,000 users who had rated hundreds of thousands of items. The app itself was downloaded over 100,000 times within the first 3 weeks of operation.
Perhaps Milk’s approach is to reiterate quickly and experiment with different products, but in my humble and honest opinion, shutting down Oink seems like a hasty action.